Writing in Someone Else’s Space
Guest blogging can be a great way to get your name out to a new audience. It allows you to promote your product or service, and helps build your platform as an expert in your field. Hosting a guest blogger can add variety and interest to your blog, provide new information to your readers, and give you a break from having to create your own content for a day. Overall, it’s a win-win situation.
When you receive an invitation to appear as a guest blogger, there are a few things you need to do to make it a good experience for you, your hostess, and her readers.
Ask Your Hostess
Just like the etiquette for attending a dinner party, find out if there is anything you can bring for the table. Does your hostess want you to write about a topic of her choice? Is she planning to send you a list of interview questions to answer? Is she giving you free rein to write whatever you want?
Research the Space
Read at least one month of previous blog entries. See what your hostess talks about. Is her tone humorous or serious? Does the blog focus on providing entertainment or information?
Who are her readers? Read the comments sections of the most recent posts to get a feel for what motivates her readers and gets them engaged in responding.
What about the use of language? Is it academic, casual, or trendy slang? How long are the posts? Does she include resource links, pictures, or video?
Taking the time to assess her writing space will help you turn out a post that suits her needs and promotes you well.
Content Content Content
This is where you put your fingers to the keyboard. Of course, what you write about will depend on the arrangement you make with your hostess. If you are answering interview questions, keep your answers brief and interesting. If you are promoting your expertise, provide some solid take-away information for her readers. If you have carte blanche, try to find a way to incorporate your promotion with that of your hostess. Using an anecdote to relate your story to hers in some way will help you stay close to the theme of your hostess’ blog.
Dos and Don’ts for a Guest Blogger
- DO let your personality shine through in your blog post.
- DO check and recheck for typos and grammar errors in your post prior to sending it to your hostess.
- DO monitor her blog during your guest day and respond to any comment posts.
- DON’T get into a flame war with any of her readers.
- DO promote your guest blog day on your blog and to your list.
- DON’T forget to thank your hostess for the opportunity.
- DO reciprocate and invite your hostess to guest blog on your site.
Most of all, have fun with it!