Book Award Contests Take the Money and Run

February 9, 2009 at 2:54 pm | Posted in Promotion | 13 Comments
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cute-duckling-scamI was emailing back and forth with a new writer friend who passed on a link to me for an upcoming awards contest for self-published books. She loved my book, The Break-Up Diet: A Memoir, and thought I should enter the contest.

Now, she’s fairly new to the publishing game, so I tried to put myself back into a pair of shiny newbie shoes and see the excitement of it from her perspective—instead of looking at it through the eyes of my crusty, well-worn cynicism.

Then I thought: “Hey, wait a minute!” This snarky ol’ broad (me) has learned a thing or two by taking quite a few tricycle trips around the publishing block. So, I decided I need to warn the newbies: keep them from falling into the open manhole (er…personhole?) of wasting money and hope on award contests that don’t deliver the gift-wrapped manna from the publishing gods that they often promise.

I went to the link she provided and decided to read the contest FAQs to see what this “opportunity” was all about. Ok, I’ll be honest, I went there to gather good fodder for a blog post. And I knew I’d find it. One claim I came across made me choke on my own spit. (Don’t try to pretend you’ve never done that before.) I thought this particular claim was either wonderfully egocentric and naive, or insidiously misleading for a clueless newbie who may not know any better:

“What makes _________ Book Awards so special?
The ________ Book Awards is the only awards program of its kind because cash prizes and/or awards and maximum exposure (even possible representation) with a leading New York literary agent are given to the top 70 books entered.”

I won’t even talk about how much of a hot mess that sentence is. But, seriously? Claiming it’s the ONLY awards program of its kind?! Um…no. Not gonna fly.

The top self-pub awards: ForeWord Magazine’s Book of the Year (11 years); The IPPYs (13 years); Writer’s Digest Self-Published Book Awards (17 years), and The Nautilus Book Awards* (10 years). These awards programs are actually worth entering. Long-standing proof of excellence? Yep. Respected judging panels? Got it. Industry-wide recognition? Check.

Newbies, grab a Q-tip. Clean out your wet-behind-the-ears ears and listen closely: If the awards contest you plan to enter DOES NOT have these qualities—step away from the PayPal button and go make a cup of tea. My favorite is Zen Mango with honey. Pour me a cup while you’re at it.

Here’s the deal, there are soooo many book “awards” sites that are all primed to take your money. They may be legitimate awards contests: Yes—you pay the entry fee and have the chance to win some prize money and you get a medal/trophy/ribbon or gold-plated mouse pad. And maybe a literary agent will look at your book (or maybe not, you’ll never actually know). But, no one in the industry takes those awards seriously. And while you are crossing your fingers and toes, hoping to win, the person hosting the contest is laughing all the way to the bank with your money and the money from hundreds (maybe thousands) of hopeful author/publishers just like you.

Don’t be the author who helps fund his first-class ticket to Barbados.

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*Editor’s note: Thanks go out to a reader for catching my oversight in mentioning the Nautilus Awards in my original post. The Nautilus recognizes books that inspire spiritual growth, conscious living, and positive social change. And I can’t think of a better reason for a book award!

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