What Did You Do in 2009? Take Stock of Your Accomplishments

For the last week or so, I’ve anxiously anticipated the arrival of 2010. I wanted to leave 2009 far behind. It felt like a wasted year without anything noteworthy to show for those 365 days. Why? I didn’t feel like I accomplished anything I wanted to do. My book, The Break-Up Diet: A Memoir, didn’t become a bestseller and I didn’t get a publishing deal for my next book—the one I still haven’t written yet. So, why wouldn’t I be in a hurry to chalk it up as a loss and move on?

Then I read a tweet on Twitter, posted by one of my fellow writer tweeps who mentioned the importance of taking stock of the year’s accomplishments to help boost your sense of career (or creative) achievement. That got me thinking. Well, I did get a couple nods in two award contests I entered. My book premise did catch the eye of a television producer… Hmmm…lemme see what else I could add to my accomplishments list. So, I pulled up my handy-dandy Google calendar (love love love that thing). Starting in January, I checked each month to see what I did throughout 2009.

And HOLY A.D.D., Calendar Man! I did more than I thought!

My 2009 Accomplishment List:

Worked as Senior Editor for WOW! WomenOnWriting.com, sold partner share in company
Joined Toastmasters, completed Competent Communicator Manual in six months
Completed National Speaker’s Association ProSpeak program
Hired to speak at national writing conference, regional writing organization, and local writing groups
Taught in-person and online workshops
Wrote an ebook “The Hungry Writer’s Guide to Tracking & Capturing a Literary Agent”
Invited to blurb an author’s book
Did bookstore readings and book signings
Took my book on a month-long blog tour
Was profiled in regional writing organization newsletter
Guest blogged and interviewed authors on my blog
Offered a TV series option for my book
Published articles on WOW! and in NSA newsletter
Invited to do radio interview on Playboy radio (chickened out)
Hired to do freelance manuscript analyses
Attended Book Expo America in NYC, met my agent face-to-face
Named one of the “70 Nonfiction Authors to Follow on Twitter” by Mashable
Guest appearance on a publishing industry talk radio show
Exhibited at West Hollywood Book Fair
Attended Miami Book Fair
Made finalist in Foreword Magazine’s 2009 Book of the Year Awards
Received honorable mention in life stories category of Writer’s Digest’s Self-Published Book Awards
Joined a memoir critique group
Guest appearance on West Hollywood cable TV talk show
Took an online workshop about how to write for the Trues
Started two new writing projects: a TV pilot and new memoir
Completed Zumba Instructor Training workshop
Took a week-long vacation to Cancun and a week-long trip to Florida (to scout for a new home)

Whew. It think that’s it. What did I learn from this exercise? Note to self: Enjoy the journey. Embrace the process. Do a little each day and by the end of the year, you’ll have accomplished more than you ever thought you could.

***

Ok, dear readers, I challenge you to make your own list. Tell me, did you meet your 2009 goals or exceed them? Or, like me, did you just go with the flow, follow your interests, stay open to opportunities, and see what happens?

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Hand-sell Your Book Successfully

When it comes to promoting your book at a festival (or a bookstore event), the most important thing you can do is reach out to readers. Your personality is what sells your book. The more approachable and engaging you are, the more likely you are to attract readers to your table.

Your goal should be twofold—to meet and form a personal bond with readers, and to sell books. The reader wants an experience. Before your story has the opportunity to whisk them away on a literary journey, you can begin the adventure by making it personal.

This last Sunday, I promoted, signed, and sold my book, The Break-Up Diet: A Memoir, at the West Hollywood Book Fair. It was my second fair this year and I really had a great time interacting with the readers and writers who came to the booth. So, I decided to offer up some tips for successfully hand-selling your book.

The biggest mistake I’ve seen authors make at book fairs that I have attended as a reader and where I have displayed as an author is when the author sits behind the table like a chunk of driftwood. Just the act of being there in-person isn’t enough.

Smile and Say Hello
Greeting someone is the #1 action that encourages people to respond favorably to you. I often ask if the person is a reader or a writer. Book events attract both. If the person responds that she is a reader, I ask what she likes to read. That opens a dialogue where you both can discuss your favorite books and you can segue into telling her why you wrote your book. If the person responds that she is a writer, I ask what she likes to write. That opens a dialogue about the writing process which gives you the opportunity to talk about writing your book.

If Your Book is Informational Rather Than Narrative Based
Open with the same smile and friendly greeting, but ask about their interest in your topic. If you’ve written about anything “how-to” from Dealing with Aging Parents to How to Break into Modeling, you can engage the person by asking about their experiences. Sharing common ground and offering tips based on your book is a great way to invest the reader in your expertise. You have information they want/need. Sharing some of that freely in conversation will encourage them to learn more from your book.

That Little Thing Called Sales
Everyone has a different style and comfort level when it comes to selling and promoting their books. I’m not a hard-sell kinda girl. I enjoy meeting people and talking to them about my story. I’d rather they have a great experience, remember me as an author who is genuine, and then buy my book later, than have them walk away feeling hustled. But that’s just me.

Just by engaging the reader, you’ve established a connection with another human being and it allows you to share about your book. The aggressive hard-sell turns off the potential reader and doesn’t encourage a good experience or a willing book purchase.

In a previous post, Promoting Your Book at A Book Fair – Part One, I suggested promotional ideas to help you create a visually attractive display and included a comprehensive list to make sure you have all the items you need for a day at the book fair. Many of these promotional items can also be used to dress-up your table at bookstore signings.

What if They Looked but Didn’t Buy?
If someone is truly interested in your story or the information you have in your book, they will buy it in their own time. Make sure you have promotional materials they can take away with them. Many readers I encountered picked up a bookmark and said they buy their books on Amazon, so they can get the discount and free shipping. So, remember your twofold goal—bond and sell. If you’ve established a solid connection with the reader when you met them, and they didn’t buy immediately, the sale will come later when they are ready.

Follow Up
If you’ve followed my suggestion to have a guestbook on your table (Promoting – Part One), remember to ask the readers who buy your book (and the people who are interested in your story, but didn’t purchase a book) to sign your guestbook and leave their city and email address. Offer to let them know when you will be in their area and tell them you will let them know when your next book comes out. If you have a reading group type book, offer to do a Q&A with their group. For an informational book, offer to do a seminar for their group or organization. It can be in-person or a telechat.

Once you return home, enter their email addresses into your database and send them a quick note to say you enjoyed meeting them, include a link to your book website, and invite them to follow you on your social networks.

It’s all about making a connection. No matter where you promote and sell your book, you want to make sure to leave a positive and lasting impression on your reader. They will become your biggest word-of-mouth marketers and they will be there to support you when your next book comes out.