Annette’s Paper Trail

Mashable: Everything You Ever Wanted to Know About Social Media

Writers, if you haven’t yet taken the head-first plunge into networking and promoting yourself and your writing through social media platforms like Twitter, Facebook, YouTube, and blogging via WordPress or Blogger, it’s time for you to join the online revolution. For a great go-to place for social media news and information to get you up to speed, check out Mashable.

All of this “online stuff” may seem daunting to writers who spend their time in quiet seclusion, creating characters and engaging stories, or writing to share information or a message. I know a lot of you feel that in social networks there is just so much noise, so many people… The technology is advancing so quickly. How could you ever keep up? Where do you begin? What do you do to get your message out there? How do you get noticed? What is it really all about? Does any of it really matter?

The answer is—Yes, it does matter. Social media is a great way to get your message heard, to reach out to people with common interests, and to make a difference. There are so many positive reasons to embrace and participate in social networks and not a single negative reason not to.

Here’s a quick-start overview of basic tools to get you going in the right direction:

• Explore the articles in Mashable’s How-To List
• Carve out a piece of cyber real estate for yourself—establish a blog. (I recommend WordPress.)
• Begin to expand your social networking circle by joining Twitter.

Twitter is one of the easiest and quickest ways to get your social networking feet wet. I wrote a post about Twitter back in August last year that also included a video tutorial. Since that time, Twitter has gone even more mainstream and has been used in so many great ways to connect with people—even by our current president!

On the personal side, Twitter has been directly responsible for my book, The Break-Up Diet: A Memoir, being optioned for adaptation to a cable television series; book sales; reviews and interviews on high-traffic websites; increased traffic on this blog; visibility and personal connection to major players in the publishing industry—and just this morning, I was surprised and excited to find myself on Mashable’s list of Nonfiction Authors to Follow on Twitter! All of it has grown organically from sharing what I’m thinking and doing, providing help when I can, commiserating and offering support, chatting about random topics, and generally enjoying the people I meet. That’s what it’s all about.

Writers, if you need some help getting yourself and your writing out there, I have an upcoming workshop, Online Author & Book Promotion, that launches in June. You can drop me an email with any questions you have or sign up on the workshops page.

Social media is here to stay. It will only get bigger and better with an incredible global reach and so many diverse and wonderful ways to use it. Check out this video interview with Mashable’s Pete Cashmore about Social Media for Social Good.
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