Is it true? Will Amazon give away a free Kindle to any and every reader who wants one? That looks like what you can expect by November—just in time for Christmas 2011.
According to Tech Crunch, Kindle prices have been consistently falling for a good reason. It’s all part of Amazon CEO Jeff Bezos’ master plan. The speculation is that every Amazon Prime customer will receive a free Kindle. Of course, Amazon may find a different way to bundle their eReader that will have mass appeal and compel all digital book consumers to flock to Amazon’s cyber shelves.
But what is the fall-out of this master a-Kindle-for-everyone plan? There’s a lot to consider.
As a reader, which would you rather have: tons of print books on your shelves, taking up space and requiring sturdy boxes and strong arms to move? Or a free, small, light-weight device where you can read/store thousands of digital books and take them anywhere you go? $25 for a hardback, $16 for a paperback, or $2.99 for an ebook? No contest, right? But what will happen to traditional publishers? They are still clinging to the print-book publishing model and will soon be sinking like a dinosaur into a tar pit if they don’t embrace digital and POD technology. Evolve or perish. The time is now.
With the increasing accessibility of digital and POD publishing, true self-publishing (not publishing via a subsidy/vanity press) has never been faster, easier, or more affordable. That’s a completely different blog post, but definitely something Amazon’s master plan will support and encourage.
With this free Kindle plan, it will force other manufacturers to also make their readers free, but aside from B&N (with the Nook), no other company has the same volume of digital content available. Easy. It wipes out the companies that can’t compete.
The publishing industry is changing at an exponential rate. Are you on board for Amazon’s wild ride? What are your fears? What changes will you celebrate?